Vestafest
Concept & Branding of Vestafest, a festival of fire.
[// Collab with Layla El Meligy.]
CONCEPT
Vesta, goddess of the hearth, was all about celebrating life in an authentic and humble way.
Vestafest is a modernized take on that. It is a festival of healing.
-Celebrating light over darkness.
-Celebrating hope.
-Cleansing by “burning” the bad energies or memories of the past.
Vestafest is a festival of fire, made of five days.
The days progress from small flames to bigger flames, ending in the ceremonial burning (or cleanse) of an installation that changes from year to year
Day #1. Bonfire
Day #2. Object purge
Day #3. Fireshows
Day #4. Fireworks
Day #5. Burning the installation
DESIGN SYSTEM
Design Elements
Design elements change meaning when they change color.
The Graphic System
The graphic system is simply based around using fire & ash to turn negative sentences into positive ones.
Applications
